THE EARLY YEARS
As a student, Antonia studied art in Boston and then
in France. It was in France, the markets of Aix and Paris, that
she discovered all the wonderful varieties of flowers that she had
up until then only seen in pictures - anemones, poppies, mimosa,
freesia, and many more. These, too, left an impression on her so
that when Antonia moved to New York City, a flower shop on Madison
Avenue caught her eye. "They always had
lush, painterly flower arrangements in the window."
She later found out that, in fact, all the flowers had been imported
from Europe and the inspiration for the bouquets came directly from
Flemish flower paintings. "The connection
between art and flowers became suddenly clear to me. I knew that
this was exactly the kind of art related work I was looking for."
THE FLOWER SHOP
After working for others in their shops, in 1981
she opened her own in East Hampton, Long Island, a village on the
ocean. She named it "Antonia's Flowers" and "it
was a tribute to all the special gardens of my life."
Remembered for its dramatic and original arrangements, Antonia's
Flowers adorned the parties, garden weddings and restaurants of
the Hampton's elite.
"Being immersed in flowers so much of the time had a 'sensitizing' effect on me. I became very
aware of the different floral scents - and to me, freesia was and
is by far the prettiest. I looked for a perfume for myself that
truly captured the essence of freesia in harmony with other flowers
and found that there simply wasn't one. Then, I imagined a perfume
that would evoke the experience of entering my flower shop. That's
when I knew I had to create my own."
In 1982, Antonia began working with the chief perfumer
of one of the country's finest essential oil houses. "It
had to be a fresh, feminine bouquet...with a signature note of freesia."
Antonia's artistry with flowers had at last blossomed into an exciting
Antonia's Flowers was first introduced as an Eau de
Toilette in 1985. Along with Floret which was introduced in 1995
and Tiempe Passate in 1999, Antonia's Flowers has ranked in the
top ten of both Barneys and Bergdorf's since its original launch.Bowing
to the pressures of motherhood and a burgeoning fragrance business,
Antonia retired her flower shop in 1990.
"Creating this fragrance
was a natural progression for me, having been surrounded by flowers
for so long. I'd like every woman to remember their favorite garden
when they wear Antonia's Flowers."